Personas

Personas, what are they? Personas are characters or personalities developed to identify types of users that visit a website or purchase different types of products online. These general chacteristics can be applied to user types and segment targeting when doing marketing activities.  It seems like all the rage, eh?

Well, Personas definitely might be a tactic you want to use, but I want to explain how to use them to bring fun to your world. Try for instance, looking around you at the office. Who do you sit next to? Who sits down the aisle. What are their MO’s (modus operandi)? What are their likes and dislikes? Sit down for a second and think about it. Doodle your thoughts, and see what you come up with…. Personas!

Bingo, you know how to make Personas. First step in making your marketing work more effectively. Next, try incorporating it into your discussions and groupings while you work. Who needs to know what, who will understand x, y, z? How can I leverage x, y, z to help me with my mission. 

It’s a fun game.  I think I will call it personas non gamis!