Paperclick Peanut Butter
Posted by bigsky4 on June 5, 2007
What you say???? What does Paperclick and Peanut Butter have to do with eachother? Well, it all reverts back to the Yahoo! Peanut Butter Manifesto. Yahoo is in a state of flux, the 1000 pound Gorilla (Goooogle) is stomping on their back…. MSN is in a race hot on the heels of Yahoo, and Ask.com…. well, noone asked Ask! In the meantime, the manifesto points out the state of disarray within the walls and halls of Yahoo. But, it’s not anything Yahoo needs to fret about. Their business model is ‘different’ than Google, and there is plenty of room in the sandbox for everyone to play together. Peanut butter and paperclicks go together like to peas in a pod. I think the paperclick is misunderstood. Poor paperclick. But, with a little evangelization, and some solid, fundamental moves in strategy, the tactics will all come together. This is just what Peanut butter did for Yahoo. I think we can all learn from this one, and apply the message to the means. That’s it for now, ’til next time!
